ASOS – We focus on fashion as a force for good, inspiring young people to express their best selves and achieve amazing things. We believe fashion thrives on individuality and should be fun for everyone.

WE ARE AUTHENTIC, BRAVE, CREATIVE AND DISCIPLINED TO OUR CORE

We focus on fashion as a force for good, inspiring young people to express their best selves and achieve amazing things. We believe fashion thrives on individuality and should be fun for everyone.

Our mission is to become the world’s number-one destination for fashion-loving 20-somethings.

ASOS is a unique, multi-platform experience that truly resonates with the people who use it, because it’s built by them. It’s a place to develop your own style and be inspired… and, of course, to shop.

3,783.8m Retail sales in 2021, an increase of 21% (in CC) on 2020. 3.1bn Visits to our platform in 2021. 26.4m Active customers in 2021.

The latest from the boardroom

ASOS has delivered another strong performance, with continued growth in customer numbers driving further increases in sales and profits.  Our success has been underpinned by our focus on delighting fashion-loving twenty-something customers with greater choice, service, and engagement. We have also continued to invest in our platform and offer, including the successful acquisition and integration of the Topshop brands. This performance is based on the hard work and determination of all ASOS-ers and I want to thank them for everything they have done. 

“Looking ahead, while our performance in the next 12 months is likely to be constrained by demand volatility and global supply chain and cost pressures, we are confident in our ability to capture the sizeable opportunities ahead. In the last two years, we have transformed  ASOS with investment in infrastructure and the customer offer; we have generated strong revenue growth and free cash flow and improved structural profitability. But we know there is more to do and today we are setting out details of our ambitious plan to significantly increase ASOS’s sales and profitability becoming a £7bn business within four years. I am delighted to be taking on the role of COO and will work tirelessly with all ASOS-ers to deliver against our refreshed strategy.”

Mat Dunn COO & CFO, 11 October 2021

Fashion with integrity

Our corporate responsibility programme, Fashion with Integrity drives our transparent, responsible and inclusive approach to business. ‘Fashion With Integrity’ means a transparent, responsible and proactive approach to managing the fashion industry’s impact on people, animals and the environment.